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If you would like to get in touch with us please fill in the form below and one of us will get back to you. We are very happy to answer any questions you may have on culture or on our Guide (which you can download here). We welcome your thoughts, observations and comments.

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Aletheian - Culture by Design, not by Accident

Take Our Quiz to See what sort of Culture Your company Has

This short quiz is a bit of fun with a serious purpose. It's not 100% accurate, of course, but it should give you some insights into what sort of organisation your company is - or what sort of organisation you want it to be. Answer a few simple questions about how your organisation operates (or how you would like it to operate) and we will tell you which archetype it best fits. Enjoy the quiz.

1 / 10

Who, out of the following, is the most powerful/influential figure in your company [If the CEO plays several of these roles, choose the one that is most important to the CEO]?

The person responsible for sales and customer relations/customer experience

The person who is seen as mainly responsible for driving profitability

The person who ensures that the company stays focused on what it was founded to achieve

The person who drives the company’s competitive strategy

The Chief Engineer/Chief Technician or whoever is responsible for the maintenance, development and production of your core product(s)

2 / 10

If an employee breaks the rules, what excuse is most likely to get them forgiven?

They broke the rules to make an extra bit of profit

They broke the rules to do something extra for a customer

They were behaving in line with the company's founding principles

They broke the rules to try to make the company's product work better

They broke the rules to score some points against a competitor

3 / 10

What is the key investment needed to grow your company to the next level?

Investing in further product development

Expanding the sales team and improving the customer experience

Investing in staff or equipment that will advance the company's mission and raison d'etre

Investing in whatever will beat the competition

Improving your purchasing power and investing in more inventory

4 / 10

Who is the ideal person to lead your business?

Someone who understands the competitive landscape and how to survive and thrive against strong competition

Someone who is passionate about the same things that people in the company are passionate about

A technical person who knows everything about the company’s product

A highly commercial person, such as an accountant or a former banker

Someone who really understands the customer base

5 / 10

What is most likely to get praise, a promotion or a bonus in your company?

Advancing the company's mission

Going “above and beyond” for a customer

Making a significant improvement to your product or service

Making an unexpected extra profit

Finding a way to beat competitors

6 / 10

If a new customer makes a difficult request, what is your reaction?

You will help the customer if it allows you to demonstrate how great your product is

You will only help the customer if it improves your competitive position – e.g. if it is a prestigious account that competitors would love to land

You will always bend over backwards to do everything you can for customers

You will help the customer if they share your principles and your overall world view

You will help the customer if it makes commercial sense – e.g. if you expect them to become a very profitable account

7 / 10

What information does your management team always ask for before making an important decision?

What the impact will be on product delivery

How it will affect your competitive position

An assessment of how it will affect customers and the customer experience

How it is likely to impact profitability

How it will impact your company's mission

8 / 10

If you are hiring a new junior employee who you hope will learn the business and will go on to make a big contribution to the company in the future, which candidate would you be most impressed by?

The one who shows great interpersonal skills

The most ambitious candidate

The one who shares the same passions as most people in the company

The one who shows genuine interest and passion for your product and/or sector

The one who displays the greatest commercial acumen

9 / 10

Who are your most valuable employees?

Those who are behind the development of our really great product(s)

Those who show the greatest commercial acumen

Those who compete hardest against our competitors

Those who do the most to advance our company's mission

Those who provide really great customer service

10 / 10

What key metric is the most important for your Management Team – the thing they are obsessed with?

Performance versus competitors

Profitability

Feedback on how well your product or service is performing for customers

Progress towards meeting the company's key mission

Customer satisfaction data

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Aletheian - Culture by Design, not by Accident

Take Our Quiz to See what sort of Culture Your company Has

Download Our Guide to Managing Culture

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