Craft Your Culture, Boost Your Business

Hello.   Welcome to our site.  You’ve probably found your way here because you understand the power of culture to turbocharge your business, but you’re not sure how to harness this power.  Perhaps you’re hesitant, having seen some attempts to manage culture go badly wrong.  Perhaps you are sceptical about whether cultures can be managed at all as you have only ever seen cultures develop haphazardly on their own.  

If that’s you, then you’ve come to the right place – because we can help you to manage your company’s culture effectively and to harness its power.  The power of everyone pulling together in the same direction.  The power of everyone working to the same set of priorities and coordinating instinctively.   The power of an authentic company that is a great place to work and is attractive to customers – because it says what it means and it does what it says. 

That’s easy to say, but how do you actually achieve all of that? 

On this site we tell you exactly how to manage your culture.  We show you how to assess your current culture, how to decide what sort of culture would work best for your organisation, and how to change your culture.  If you hit the button below we even give you some suggestions for things you can do today to start managing your culture.

Our aim here is to enable you to create a better business, a better culture and a better working environment by giving you some simple but effective tools that you can use on your own.  We’re doing this because we are passionate about culture, we love to help people to make the most of their businesses, and we believe that everyone deserves to work in a pleasant, productive workplace where they can thrive and do their best work. 

Why should you listen to us?  First, because we combine decades of commercial experience (working in both good and bad company cultures) with formal training in counselling and clinical therapy.  This training taught us how to help people to achieve profound change in their lives, and we draw on those skills to change organisations from the bottom up.  But the main reason to listen to us is because we’re not just asking you to take our word for it.  We’re giving you some tools and encouraging you to try them out for yourselves.

If you want to read a bit more about our methods, then have a look around this site.  But if you’re impatient to get started (and who wouldn’t be?) then click the button below, choose one of our 5 suggested actions, and start managing your company’s culture today. 

start here - 5 actions you can take today

© Aletheian Advisors Ltd, 2025

5 Things You Can Do Today to Start Managing Culture

Here are 5 things you can do today to start managing your culture.  Pick one and dive in.

1. Take our quiz here to decide which archetype your company currently fits.  You can read more about the Aletheian archetypes here.

2. Audit your internal communications  Look at your communications with staff over the last 3 – 6 months (whether that is via “To All Staff” emails, “Town Hall” meetings or just “walking the floor”) and answer the following questions:

  • What do you talk about most in your communications to staff? What hidden message does this give about what is most important to you?
  • Have you made a clear statement to staff of your strategy and priorities (or do you just expect them to know)? Do you repeat this often?   Is it consistent with your own actions and your other communications to staff? 
  • When you explain a new strategy or set of priorities to people, what terms do you explain them in?  Do you talk about them in terms of achieving greater efficiency, or improved customer service, or profitability, or something else?   
  • Try to identify several times that your internal communications (or the hidden messages they give, such as what is most important to you) is inconsistent with your priorities and strategy. What will you do differently in future?

The ultimate aim is to develop an internal communications strategy that gets people to prioritise the objectives and activities that you want them to focus on, because they pick up on the hidden messages to be found in what you choose to talk about most, and how you choose to talk about it.  

3. Audit your values  Think about the following questions:

  • What are your company values? Do they actually mean anything?  If nobody would ever say the opposite (e.g. nobody would ever say that their company thrives on dishonesty, or lack of integrity), does that value actually mean much?
  • Are the values something that you put on posters in the office and on your website, or do you live those values and let them speak for themselves?
  • Do you live your values all the time? Can you think of instances where you have not fully lived those values – or theoretical scenarios where you might compromise your values? 

The values that you actually live by are the only ones that count.  Those are the real values of the company.  Develop a strong set of values and your company will have a strong ethical foundation that will feed through into how you treat customers, how you treat staff, how staff treat each other, how you deal with suppliers and competitors and how you take tricky decisions.  

4. Read our article on Corporate Habits (you’ll find it here) and start working out whether the way your company habitually does things best serves your objectives and strategy.  Do people do things in a certain way just because “this is the way we have always done things”?  Are there better ways to do things?  Do your various processes and procedures fit together in a way that works well and makes sense?  Does anyone every review how things are done? What do your staff think – have you spoken to them about this? 

Remember that habits don’t just include habitual actions, but also attitudes,  habitual ways of thinking about markets, customers and staff, and habitual ways of making decisions.

Develop an integrated set of Corporate Habits that support your objectives and your corporate strategy and watch your results improve.   

5. Contact Aletheian if you would like to discuss how we can help you to mange any aspect of your corporate culture email us.  We like to hear from people about their culture challenges and we enjoy answering questions.  

Aletheian Advisors

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